Kia Sportage

This case demonstrates how Kia Sportage, the hero model from Kia in Europe, used its new facelift to raise awareness amongst new car buyers of the Kia brand and to improve brand image.

Kia Sportage

Campaign details

Brand: Kia SportageAgency: Innocean Worldwide EuropeClient: Kia Motors EuropeCountry: Germany

Campaign Background & Summary

The Sportage is THE hero model from Kia in Europe.

The vehicle is a mid-sized SUV (C-Segment) with a bold design. The model is highly attractive to new car buyers, an attribute that is reflected in the sales success story (+205% sales increase from its launch in 2010 to 2013 compared with a +24% sales growth of the segment, source: JATO 2010-2013). It was also the by far most visited model on the Kia website...

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