Twenty million tattoo views burns the Big Mac in Brazil
Stephen WhitesideWarc
Burger King wanted to take a bigger bite out of Brazil's growing fast-food market.
In doing so, the company also hoped to eat up some of the ground separating it from McDonald's, the quick-service leader in the Latin American country with an approximately 30% market share, according to research firm Euromonitor.
And the product spearheading this effort would, in fact, go head-to-head with the planet's most famous beef-and-bun combo: "We had to launch the Big King – which is pretty much a sandwich that is similar to...