Twenty million tattoo views burns the Big Mac in Brazil

This article details how Burger King, the quick-service restaurant chain, used online video to help launch its Big King sandwich in Brazil.

Twenty million tattoo views burns the Big Mac in Brazil

Stephen WhitesideWarc

Burger King wanted to take a bigger bite out of Brazil's growing fast-food market.

In doing so, the company also hoped to eat up some of the ground separating it from McDonald's, the quick-service leader in the Latin American country with an approximately 30% market share, according to research firm Euromonitor.

And the product spearheading this effort would, in fact, go head-to-head with the planet's most famous beef-and-bun combo: "We had to launch the Big King – which is pretty much a sandwich that is similar to...

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