- Positive influences on women's health include growing inspirational attitudes about fitness, growth in wearable fitness software and the rising popularity of social fitness events.
- Negative influences include rising obesity rates, pressure to conform to beauty ideals that can lead to self-esteem issues and eating disorders, and higher levels of stress and anxiety.
- Under 30s females are more likely to take part in regular physical exercise and a substantial proportion of this group also takes health supplements and vitamins; they are also less likely to smoke but more likely to drink alcohol.
- Market opportunities in this space include...
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