From mainstream to "my stream": How L'Oréal taps digital influencers
Stephen WhitesideWarc
L'Oréal relies on big-name ambassadors like Cate Blanchett, Kate Winslet, Julia Roberts and Penelope Cruz to inject its marketing with a dash of Hollywood glamour.
"These women are iconic, and they're recognised the world over. And they very eloquently embody the brand values, and tell our brand stories, in pristinely-edited 15-to-30-second TV spots that are seen the world over," Maya Kosovalic, head/media and digital communication at L'Oréal Travel Retail Americas, told delegates at the 2015 Festival of Media Latin America in Miami.
Image source: M&M GlobalM...