Global Marketing Index, September 2015: Growth Rate for Global Marketing Budgets Steadily Slowing

This article summarises the results of September's Global Marketing Index. It observes that marketing budgets in Europe grew at a faster rate than all other world regions.

Growth Rate for Global Marketing Budgets Steadily Slowing

World Economics

  • European Budgets grow at faster rate than all other world regions
  • TV budget share records biggest decline ever in the Americas
  • Print records lowest index values in all regions

Overview

The Headline Global Marketing Index (GMI) for September registered a value of 55.0 down slightly from its value in August. The Index suggests that global marketing activity is still experiencing steady expansion. All regions experienced growth, with the headline GMI values for Europe, the Asia-Pacific region and the Americas at 57.5, 54.1, and 52.8 respectively....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands