Growth Rate for Global Marketing Budgets Steadily Slowing
World Economics
- European Budgets grow at faster rate than all other world regions
- TV budget share records biggest decline ever in the Americas
- Print records lowest index values in all regions
Overview
The Headline Global Marketing Index (GMI) for September registered a value of 55.0 down slightly from its value in August. The Index suggests that global marketing activity is still experiencing steady expansion. All regions experienced growth, with the headline GMI values for Europe, the Asia-Pacific region and the Americas at 57.5, 54.1, and 52.8 respectively....