Scoot: Inspiring Spirit
Dominic Stallard, Steve Walls and Stephanie Gwee
Campaign details
Brand Owner: ScootLead agency: Saatchi & Saatchi SingaporeBrand: ScootCountry: Singapore; OtherIndustry: AirlinesMedia: Earned media, buzz; Online video; Outdoor, out-of-home; Public relations; Social mediaBudget: Up to 500k
Market background and cultural context
Scoot is a low-cost Asian Airline looking to change the perceptions of the category – both by their attitude and also by flying the most modern fleet of planes in the sky. Famous in Singapore, they needed an international audience who would be traveling...