Scoot: Inspiring Spirit

This case study demonstrates how Scoot, a low-cost Asian airline, used a media stunt to grow international brand awareness.

Scoot: Inspiring Spirit

Dominic Stallard, Steve Walls and Stephanie Gwee

Campaign details

Brand Owner: ScootLead agency: Saatchi & Saatchi SingaporeBrand: ScootCountry: Singapore; OtherIndustry: AirlinesMedia: Earned media, buzz; Online video; Outdoor, out-of-home; Public relations; Social mediaBudget: Up to 500k

Market background and cultural context

Scoot is a low-cost Asian Airline looking to change the perceptions of the category – both by their attitude and also by flying the most modern fleet of planes in the sky. Famous in Singapore, they needed an international audience who would be traveling...

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