HyperCITY EveryDay: Journey from a private label to an ambitious brand
Swati Baweja, Puja Shidolkar and Saswata Das
Campaign details
Brand Owner: HyperCityLead agency: WOW DesignBrand: EveryDayCountry: IndiaIndustry: Category managementMedia: Packaging and design; Point-of-purchase, in-storeBudget: 500k - 1 million
Market background and cultural context
HyperCITY Retail India Ltd is part of the K Raheja Corp. group, a leader in the Indian retail sector, and provides a premium shopping experience for its consumers. It is one of India's finest hypermarkets, offering an assorted range of quality products across...