Saffola: World Heart Day - protect her heart

This case study demonstrates how Saffola, the cooking oil brand in India, championed heart health consciousness to grow awareness.

Saffola: World Heart Day - protect her heart

Akhilesh Nath

Campaign details

Brand Owner: Marico IndiaLead agency: McCann Worldgroup MumbaiBrand: SaffolaCountry: IndiaIndustry: Public healthMedia: Email marketing; Events and experiential; Internet - microsites; Mobile and apps; Online video; Public relations; Social media; TelevisionBudget: 500k - 1 million

Market background and cultural context

Over the last three decades of its existence, Saffola, a leading cooking oil brand, has been foremost in championing 'heart health consciousness' in the world capital of heart disease – India.

Saffola has always measured its...

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