Saffola: World Heart Day - protect her heart
Akhilesh Nath
Campaign details
Brand Owner: Marico IndiaLead agency: McCann Worldgroup MumbaiBrand: SaffolaCountry: IndiaIndustry: Public healthMedia: Email marketing; Events and experiential; Internet - microsites; Mobile and apps; Online video; Public relations; Social media; TelevisionBudget: 500k - 1 million
Market background and cultural context
Over the last three decades of its existence, Saffola, a leading cooking oil brand, has been foremost in championing 'heart health consciousness' in the world capital of heart disease – India.
Saffola has always measured its...