Kotak Mahindra Bank: Hashtag Banking
Nilkanth Patel, Khushnum Ichhaporia and Shanu Singh
Campaign details
Brand Owner: Kotak Mahindra BankLead agency: Cartwheel Creative ConsultancyContributing agency: Jamic FilmsBrand: Kotak Mahindra BankCountry: IndiaIndustry: Banks, credit cards, loansMedia: Email marketing; Internet - general; Outdoor, out-of-home; Social media; TelevisionBudget: 3 - 5 million
Market background and cultural context
Established in 1985, the Kotak Mahindra Group is one of India's leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd (KMFL), the group's flagship company, received its banking licence from...