How Volkswagen got its groove on
Mou Roy and Pritish Mukherjee
Campaign details
Brand Owner: Volkswagen Group Sales IndiaLead agency: DDB Mudra GroupContributing agency: Grey Digital IndiaBrand: VolkswagenCountry: IndiaIndustry: Automotive industryMedia: Internet - general; Magazines - consumer; Newspapers; Online video; Other and ambient media; Outdoor, out-of-home; Point-of-purchase, in-store; Print - general, unspecified; Television; Word of mouth, advocacyBudget: 5 - 10 million
Market background and cultural context
'Poor salesforce VW to scale down India market share target' – Times of India, June 2014.
This...