Grameenphone: The power of the fans
Bitop Das Gupta
Campaign details
Brand Owner: GrameenphoneLead agency: Grey Advertising BangladeshBrand: GrameenphoneCountry: BangladeshIndustry: Internet service providersMedia: Content marketing; Newspapers; TelevisionBudget: Up to 500k
Market background and cultural context
Grameenphone is the leading telecommunications service provider in Bangladesh. Its parent company, Telenor Mobile Communications AS, went into a joint venture with Grameen Telecom Corporation and introduced Grameenphone in 1997. The total number of mobile phone subscribers in Bangladesh is 125.971 million, and Grameenphone leads the market with 52.839 million subscribers.
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