Diploma Full Cream Milk Powder: Changing the approach towards consumer promotions
Bitop Das Gupta
Campaign details
Brand Owner: New Zealand Dairy ProductsLead agency: Grey Advertising BangladeshBrand: Diploma Full Cream Milk PowderCountry: BangladeshIndustry: Dairy products, fats, oilsMedia: TelevisionBudget: Up to 500k
Market background and cultural context
Diploma Full Cream Milk Powder is manufactured by New Zealand Dairy, and is one of the oldest and most popular brands of full cream milk powder in Bangladesh.
The total size of the market is approximately 50,000 metric tonnes. In terms of...