Jagran Sanskarshala: When a newspaper decided to become the nation's teacher

Neha Chopra

This case study tells of how Dainik Jagran, an Indian newspaper, successfully secured its brand for younger generations by setting itself as an educational platform in schools.

Jagran Sanskarshala: When a newspaper decided to become the nation's teacher

Neha Chopra

Campaign details

Brand Owner: Jagran PrakashanLead agency: McCann WorldgroupBrand: Dainik JagranCountry: IndiaIndustry: NewspapersMedia: Events and experiential; Print - general, unspecified; Public relations; Radio; Social media; TelevisionBudget: Up to 500k

Market background and cultural context

Gone are the days when the newspapers used to be called a nation's conscience keepers. Its 2015, newsrooms of journalistic integrity hold no privilege over 'drive-by analysis' and quick updates on Facebook feeds. The news stories, if not mixed with...

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