ME&CITY: Fashion street view

This case study tells of how Me&City, a Chinese fashion label, successfully increased sales using an engaging mobile app.

ME&CITY: Fashion street view

Marie-Julie Lorenzo

Campaign details

Brand Owner: ME&CITYLead agency: Fred & Farid ShanghaiBrand: ME&CITYCountry: China; Hong KongIndustry: Clothing, apparelMedia: Mobile and apps; Online video; Social mediaBudget: 3 - 5 million

Market background and cultural context

Every Fashion Week, labels stage extravagant shows catering only to the elite.

Objectives

Me & City released their new men's collection and needed a huge boost to raise brand awareness & sales.

Insight and strategic thinking

Me&City did the opposite, launching their newest collection with a show tailored to...

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