Higher Education Peak Body: Keep Australia clever
Roshni Hegerman
Campaign details
Brand Owner: Universities AustraliaLead agency: Roshni Hegerman and McCann SydneyContributing agency: Sarah ShieldsBrand: Higher Education Peak BodyCountry: OtherIndustry: Educational, universities; Government, social policyMedia: Internet - display; Internet - general; Internet - microsites; Internet - search; Mobile and apps; Newspapers; Online video; Social media; TelevisionBudget: 500k - 1 million
Market background and cultural context
Universities Australia is a peak body representing Australian universities. Its key responsibility is to ensure Australia has policies in place for...