MasterCard: Locally famous
Roshni Hegerman
Campaign details
Brand Owner: MasterCardLead agency: Roshni Hegerman and McCann SydneyContributing agency: Alex Baker and UMBrand: MasterCardCountry: OtherIndustry: Banks, credit cards, loansMedia: Content marketing; Email marketing; Events and experiential; Internet - display; Internet - microsites; Internet - search; Online video; Other and ambient media; Outdoor, out-of-home; Print - general, unspecified; Product sampling; Public relations; Social media; Word of mouth, advocacyBudget: 3 - 5 million
Market background and cultural context
In the hard-fought global credit card market, competition amongst both credit...