Gly Derm Stretch Mark Cream: Sandbox - defeating the undefeatable
Gabriela Loren Bade and Leo Celles
Campaign details
Brand Owner: A. Menarini PhilippinesLead agency: Ace Saatchi and SaatchiBrand: Gly Derm Stretch Mark CreamCountry: PhilippinesIndustry: Cosmetics, beauty aidsMedia: Point-of-purchase, in-store; TelevisionBudget: Up to 500k
Market background and objectives
In 2013, the year Gly Derm entered the Philippine market, a stretch mark solution category was virtually non-existent for two reasons:
- The first:despite the presence of stretch mark solution brands in the country, there was minimal communication. But instead...