Livon Hair Gain: Transforming a bottle into a full fledged service
Sulagna Chanda and Sumeer Mathur
Campaign details
Brand Owner: Marico IndiaLead agency: DDB Mudra Group (North)Contributing agency: DDB MudragroupBrand: Livon Hair GainCountry: IndiaIndustry: Hair careMedia: Direct marketing; Email marketing; Internet – display; Internet – general; Internet – microsites; Internet – search; Packaging and design; Point-of-purchase, in-store; Television; Word of mouth, advocacy Budget: 1 – 3 million
Market background and cultural context
Livon Hair Gain – A uniquely placed product
Livon Hair Gain...