Kotak Mahindra Bank: Kona Kona Kotak
Nilkanth Patel, Khushnum Ichhaporia and Shanu Singh
Campaign details
Brand Owner: Kotak Mahindra BankLead agency: Cartwheel Creative Consultancy Contributing agency: Keroscene FilmsBrand: Kotak Mahindra BankCountry: IndiaIndustry: Banks, credit cards, loansMedia: Cinema; Email marketing; Internet – display; Newspapers; Outdoor, out-of-home; Print – general, unspecified; Radio; Social media; TelevisionBudget: 3 – 5 million
Market background and cultural context
Established in 1985, Kotak Mahindra group is one of India's leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the...