MAMA Noodles: Small fish in a sea vs. big fish in a pond
Bitop Das Gupta
Campaign details
Brand Owner: Kallol Thai President FoodsLead agency: Grey Advertising BangladeshBrand: MAMA NoodlesCountry: BangladeshIndustry: Savoury snacks, potato chipsMedia: Newspapers; TelevisionBudget: 500k – 1 million
Market background and cultural context
Maggi from Nestlé Bangladesh Ltd. is the instant noodles "category" in Bangladesh. With 90% market share owned solely by Maggi, it has left the bare minimum for others.
Its recipe of delivering both taste and nutrition has blindfolded the mothers about...