Freedom 360: #PSingapore – making taboo social
Aaron Steen and Ryan Skelton
Campaign details
Brand Owner: Janssen SingaporeLead agency: Lowe Profero TokyoBrand: Freedom 360Country: SingaporeIndustry: DTC prescription productsMedia: Content marketing; Earned media, buzz; Events and experiential; Internet – general; Internet – search; Online video; Social media; Word of mouth, advocacy Budget: Up to 500k
Market background and cultural context
Summary
The client, Janssen Biotech, markets a biologic drug to treat psoriasis, an immune disorder that causes the skin to erupt in white scaly patches that itch and...