Annabelle: The Secret to blockbuster horror movies? Agency's GSF Funnel
Sanjeavan Karunanithi, Mark Chaves and Elaine Goh
Campaign details
Brand Owner: Warner Bros.Lead agency: Carat Media ServicesContributing agency: iProspect MalaysiaBrand: AnnabelleCountry: MalaysiaIndustry: Film, video and performance artsMedia: Internet – search; Social media Budget: Up to 500k
Market background and cultural context
Malaysia has one of Southeast Asia's cheapest cinema tickets. With that, you'd naturally think cinema attendance is always rosy. Unfortunately, it isn't.
In addition, Malaysia is so unique a market wherein you cater to...