Tata Gluco Plus: Gas minus, energy plus
Radhika Burman
Campaign details
Brand Owner: NourishcoLead agency: JWTBrand: Tata Gluco PlusCountry: IndiaIndustry: Non-alcoholic, soft drinksMedia: TelevisionBudget: 500k – 1 million
Market background and cultural context
A new kind of glucose based drinks
Tata Gluco Plus (TGP) was launched in Chennai, the capital city of the southern state of Tamil Nadu, in November 2011. By February 2012, it had rolled out in the rest of the state of Tamil Nadu, followed by the neighboring state of Andhra Pradesh by June...