Nestle Baby & Me: Bringing joy back in motherhood
Vibha Gupta and Jitender Dabas
Campaign details
Brand Owner: Nestle IndiaLead agency: McCann WorldgroupContributing agency: Zenith Optimedia, McCann Healthcare and Maxus Global Brand: Baby & MeCountry: IndiaIndustry: Non-prescription, OTC productsMedia: Direct marketing; Internet – display; Internet – general; Internet – microsites; Internet – search; Magazines – business, trade; Newspapers; Online video; Other and ambient media; Point-of-purchase, in-store; Product sampling; Social media; TelevisionBudget: 10 – 20 million
Market background and cultural context
Nestlé Baby & me is...