Omron: Donate your voice to help someone see

This case study demonstrates how Omron, a technology brand, improved its brand equity among Indians through a CSR campaign to help the visually impaired.

Omron: Donate your voice to help someone see

Vibha Gupta and Jitender Dabas

Campaign details

Brand Owner: Omron Automation IndiaLead agency: McCann WorldgroupBrand: OmronCountry: IndiaIndustry: Information technology, high-tech; Healthcare services, providersMedia: Earned media, buzz; Events and experiential; Internet – display; Internet – general; Internet – microsites; Internet – search; Mobile and apps; Online video; Public relations; Social media; Word of mouth, advocacy Budget: 5 – 10 million

Market background and cultural context

Omron is a global leader in advanced automation, sensing and control technology and home healthcare...

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