Amway Japan: Osusowake
Karen Chan
Campaign details
Brand Owner: Amway JapanLead agency: McCann Erickson Japan Inc.Brand: Amway JapanCountry: JapanIndustry: Household appliances, durables; Non-prescription, OTC products; Cosmetics, beauty aids; Skin care, sun protectionMedia: Integrated; Internet – display; Internet – general; Internet – microsites; Internet – search; Newspapers; Online video; TelevisionBudget: 5 – 10 million
Market background and cultural context
The world's leading direct-selling business
Amway is a USD $10.8 billion global direct-selling business, active in the health, beauty and home categories. It pioneered a new business model, where...