Clean & Clear: See the real me – the personalities behind the oil & pimples
Neeraj Sharma and Toru Jhaveri
Campaign details
Brand Owner: Johnson & JohnsonLead agency: DDB Mudra GroupBrand: Clean & ClearCountry: IndiaIndustry: Bath toiletries, soaps; Skin care, sun protectionMedia: Earned media, buzz; Internet – general; Newspapers; Online video; Print – general, unspecified; Public relations; Social media; TelevisionBudget: 5 – 10 million
Market background and cultural context
Beauty: an ugly business
Beauty. The word itself evokes glamour, richness, even fantasy. But these associations belie the...