Pocari Sweat's 'run'away success story

This case study describes how Pocari Sweat, an isotonic drink brand in Singapore, used new technology to create a brand experience to increase plateaued sales and consumer engagement.

Pocari Sweat's 'run'away success story

Shantanu Dasgupta, Shunichi Ogawa and Lee Kilyeon

Campaign details

Brand Owner: Otsuka PharamaceuticalLead agency: ADK SingaporeBrand: Pocari SweatCountry: SingaporeIndustry: Non-alcoholic, soft drinksMedia: Events and experiential; Mobile and apps; Point-of-purchase, in-storeBudget: Up to 500k

Market background and cultural context

Out-shouted in media and out-stocked in retail meant Pocari Sweat was invisible – where visibility is everything.

Pocari Sweat is a Japanese isotonic beverage brand, which has been present in the Singapore market for over a decade now. The isotonic category is arguably monpolised...

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