MasterCard Hong Kong: A Priceless Comeback

Rochelle Wang

This case study describes how MasterCard, Hong Kong's second-most popular credit card, targeted time-poor mothers in order to raise brand awareness.

MasterCard Hong Kong: A Priceless Comeback

Rochelle Wang

Campaign details

Brand Owner: MasterCard WorldwideLead agency: Digital Arts Network\Hong KongContributing agency: CaratBrand: MasterCard Hong KongCountry: Hong KongIndustry: Financial services (general)Media: Content marketing; Social media Budget: Up to 500k

Market background and cultural context

There are some things money can't buy. For everything else, there's … Visa?

Seventeen years ago, MasterCard launched the 'Priceless' campaign, celebrating the universal truth that experiences in life matter more than the things money can buy. This earned recognition for MasterCard in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands