DHFL Home Loans: 'Ghar Jaisa Loan' from real dreams to reality
Ankeet Gandhi and Ashish Swarnkar
Campaign details
Brand Owner: DHFLLead agency: Sapient Nitro and Madison MediaContributing agency: NielsenBrand: DHFL Home LoansCountry: IndiaIndustry: Banks, credit cards, loansMedia: Internet - general; Internet - microsites; Internet - search; Newspapers; Online video; Outdoor, out-of-home; Sponsorship - media; TelevisionBudget: 1 - 3 million
Video:https://www.youtube.com/watch?v=4iNSXw0LZqg
Market background and cultural context
About the company
DHFL was established in 1984 with a vision to enable every Indian to own a home...