Lux: Perfume Portraits
Camille Burdin
Campaign details
Brand owner: UnileverLead agency: JWT and Golin HarrisContributing agency: Sapient NitroBudget: Up to 500kCountry: IndiaIndustry: Toiletries and cosmeticsMedia channels: Earned media, buzz; Online video; Public relations; Social media; Word of mouth, advocacy
Market background and cultural context
Born in 1923, LUX is a pioneer in the use of celebrities. The first brand to use actresses as ambassadors, LUX has been demonstrating its soft skin benefit via stars for the past century. But to differentiate in a crowded category, LUX is...