Adstats: International Ad Forecast
Total adspend, based on 12 key markets, is expected to rise by 2.8% in 2015 to US$395.8bn, according to Warc's latest International Ad Forecast. India is expected to record the fastest year-on-year growth of 16.1%, but should still only take a 1.7% share of total spend (US$6.7bn). The US is predicted to account for a 41.9% share (US$166bn) following 1.4% growth this year. By channel, online is expected to be dominant in six of the 12 markets, taking in excess of 40% of spend in both China and the UK. TV is set to...