Increase the value of native ads

This case study shares best practice guidelines for native ads, based on research into what consumers think of them.

Increase the value of native ads

Ian WrightTapestry Research

A recent study has proved that native ads on premium content websites are a powerful format. They're more accepted and trusted by consumers than traditional ads, and benefit from the halo effect of the publisher. Ian Wright of Tapestry Research shares five tips for creating native ads

During the past 18 months, native ads have attracted more comments and column inches than any other new ad format. Is the attention justified? And if it is, how should advertisers be leveraging them?

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