B2B content marketing: Trelleborg Marine Systems navigates fastest path from first click to sale
Paul MyerscoughStein IAS
Trelleborg Marine Systems needed to move into the digital age, embracing email marketing combined with digital content. A storyline was created around the company's service quality, using crowdsourcing to strengthen the case.
B2B content marketing
This article is part of a collection of articles on creating a B2B content marketing strategy. Read more.
Trelleborg Marine Systems is an engineering company that designs, manufactures and installs protective equipment for many of the world's largest commercial ports. TMS produces much of the...