B2B content marketing: Vodafone conveys business expertise
Andrew DalglishCircle Research
Vodafone recognised its B2B marketing required less emphasis on 'technology' and more on selling business results. So it created a thought-leadership programme (the Perspective series) which analysed four key issues in the changing shape of UK plc.
B2B content marketing
This article is part of a collection of articles on creating a B2B content marketing strategy. Read more.
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