Lessons for B2B content marketers

This article shares three trends that are changing the ways B2B companies reach their customers.

Lessons for B2B content marketers

Philip TrippenbachEdelman

Customer independence, the rise of the personal web, and an increase in audience technology mean that content marketing must be based on the right strategy and effected intelligently to get to the people you need to reach.

B2B content marketing

This article is part of a collection of articles on creating a B2B content marketing strategy. Read more.

The intersection of three trends is fundamentally changing the ways in which companies can reach their customers. Communicators will need to raise their game if they want to reach customers effectively –...

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