Mythbuster: Heroes should be perfect
Les Binet and Sarah Carteradam&eveDDB
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the fact that heroes should be perfect
Last month, we found ourselves at the centre of a heated debate. Our agency was casting for the hero of a new and, hopefully, long-running ad campaign, and the argument centred on what he should look like. The client was adamant that he should be a gym-honed, bronzed beach Adonis, sporting an impressive six-pack and just-enough facial hair. Weren't blokes all...