IAB opens MIXX with call for viewability

Geoffrey Precourt

This event report outlines some of the main trends and issues facing members of the interactive advertising ecosystem.

IAB opens MIXX with call for viewability

Geoffrey PrecourtWarc

Randall Rothenberg, president/ceo of the Interactive Advertising Bureau (IAB), approaches Advertising Week – and his organization's 2015 MIXX Conference – in New York with one pressing question on his mind:

"How social communication, and other digital channels, and great creativity can combine to move product off the shelf, to build brands, to build brand equity and to increase your pricing power."

The IAB bills MIXX as "the preeminent event for marketing and agency professionals – and the publishers and technology firms who help drive their efforts."

And Rothenberg is even...

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