Proust: Reimagining direct response research for the mobile age
Campaign details
Agency: Mother NYBrand: Proust
With Proust, we set out to raise the bar for online market research and push the boundaries of what a digital research tool could be.
It's the product of a highly collaborative, iterative new product design process involving developers, designers, data scientists, and an exceedingly patient group of beta testers. But at the center of this team was a Strategist who was responsible for guiding the product, driving the R&D, administering surveys to the testing groups, and briefing (and re-briefing, and re-briefing…)...