Proust: Reimagining direct response research for the mobile age

This case study describes how an American market research company created Proust, a mobile app that generated digital insights and that consumers actually wanted to use.

Proust: Reimagining direct response research for the mobile age

Campaign details

Agency: Mother NYBrand: Proust

With Proust, we set out to raise the bar for online market research and push the boundaries of what a digital research tool could be.

It's the product of a highly collaborative, iterative new product design process involving developers, designers, data scientists, and an exceedingly patient group of beta testers. But at the center of this team was a Strategist who was responsible for guiding the product, driving the R&D, administering surveys to the testing groups, and briefing (and re-briefing, and re-briefing…)...

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