Mountain Dew: Dew Bottle Tool

This case study describes how Mountain Dew, a soft drink brand, turned its bottle caps into skateboard tools to reconnect with its skater audience in Colombia.

Mountain Dew: Dew Bottle Tool

Campaign details

Agency: Sancho BBDO / Direktor FilmsBrand: Mountain DewAdvertiser: PepsiCo

Summary

This is a story that shows a strategy that was conceived by living, eating, sleeping and even training next to our target during 7 days. A strategy that helped reestablish a relationship that was lost between the brand, Mountain Dew and the main source of our business, one of the most complicated targets that any market could come across with, skaters.

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