United Nations Mine Action Service: Sweeper

This case study describes how United Nations Mine Action Service (UNMAS), created a mobile app to raise awareness of landmines amongst those not at threat of landmines.

United Nations Mine Action Service: Sweeper

Campaign details

Agency: Critical MassBrand: United Nations Mine Action ServiceAdvertiser: United Nations

Summary

The background: Ghosts of war

Every day 10 people are killed or maimed by landmines. Through awareness and funding, UNMAS can make the world mine-free.

The challenge: Out of sight, out of mind

Westerners are worried about countless things -but rarely landmines. How do you solve an issue no one is thinking about?

The insight: Empathy is relative

People care about things that are close to them. We discovered that people are more likely to support...

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