Bud Light: Whatever USA
Campaign details
Agency: Energy BBDO / StarcomBrand: Bud LightAdvertiser: Anheuser-Busch InBev
Bud Light "Whatever, USA" summary
In 2014, Bud Light reinvented its approach to the Super Bowl with the question, "Are you #upforwhatever?" The result was an amazing experience, for one lucky guy. But what about the rest of our audience who responded with an overwhelming "yes"? We followed up with a summer program that gave anyone who was #upforwhatever a chance to participate.
We created Whatever, USA, a town for people who are open to new experiences. The real town...