Lowe's: Fix in Six
Campaign details
Agency: BBDOBrand: Lowe'sAdvertiser: Lowe's
Summary
As the second-largest home improvement retailer in the world, Lowe's has spent years developing its reputation as a trusted resource for project know-how and inspiration. However, to replace the aging Baby Boomer population, we needed to find a way to bring Millennials into the fold — on their own terms.
Soon after Twitter released the Vine app in 2013, Lowe's launched the #LowesFixinSix campaign. We knew that the looping, six-second social videos would be an ideal way for us to help Millennials enter the...