Idea Cellular: No Ullu Banaoing
Campaign details
Agency: Mullen Lowe Lintas Group IndiaBrand: Idea CellularAdvertiser: Idea Cellular
Summary
India is known to exist in many different centuries, all at once. There's a part that is still in the dark ages - remote rural areas, with no access to electricity, running water, roads, literacy or sanitation.
There's another kind that lives in smaller towns and cities that is still traditional and conservative in outlook but fascinated by the trappings of modern life and willing to experiment.
And then, there are the city slickers in the metros...