Guinness: Made of More
Campaign details
Agency: AMVBBDOBrand: GuinnessAdvertiser: Diageo
Summary
We present planning as perfection
Strategists like to present what we do in a Stepford-wives-esque, picture perfect way.
We've all done it.
We write the paper that fills you with envy of how planning started something great, with an example of a single, phenomenal, ground breaking strategic breakthrough that led to award-winning creative work.
But planning really works like this
It's chaotic.
Though awards like to hero planning creating a single moment that lead to a great creative idea, there is little attention or...