Apple iPhone 6: World Gallery
Campaign details
Agency: TBWA Media Arts LabBrand: iPhoneAdvertiser: Apple
Summary
Processor speeds Screen resolution Battery life Expandable storage Camera pixels
These are the practical and quantifiable features smartphone manufacturers around the world use to sell their devices to consumers. They highlight these features in isolation of the people using them, hoping impressive numbers and very specific functions will convince people to buy.
After the wildly successful iPhone 6 and iPhone 6 Plus launch, we had to break from the category convention to prove the power of these new devices.
When...